Archipelago International

Archipelago International Hosts Fam-Trip For China's Travel Agents

06 March 2014

Snapshot of the China's Travel Agents and Management of Quest Kuta - Tuban Snapshot of the China's Travel Agents and Management of Aston Ungasan Hotel & Convention Center
Exterior of Aston Ungasan Hotel & Convention Center

Bali, 6 March 2014 – In an effort to promote the island of Bali and increase its number of visitors from China, Archipelago International hosted a Fam-Trip on 24-26 February 2014 for a group of travel agents based in two of China's provinces, Xiamen and Fuzian.

A Familiarization Trip or a Fam-Trip is a marketing program designed to acquaint event planners with a specific destination. The trip therefore gave a "snapshot" look at Archipelago's Bali-based hotels allowing the travel agents to experience the different features & facilities of each hotel. It also enabled the agents to see firsthand exactly what guests can expect from the individual hotels, putting them in better stead to recommend the accommodations to their customers or employees.

The group consisted of 31 personnel and they were given the full Archipelago International experience. On the first day, the group stayed at favehotel Bypass; a quality budget hotel complete with MICE facilities and a location right at the heart of the main thoroughfare, Bypass Ngurah Rai. On the second day, the agents stayed at Quest Kuta – Tuban, a modern, sophisticated and contemporary chic hotel located close by to Ngurah Rai International Airport.

The group also visited and experienced the new 4 star Aston Ungasan Hotel & Convention Center which has amazing views across Tanjung Benoa's harbor. They also explored Grand Aston Bali Beach Resort before a final visit to favehotel Umalas; a quality budget hotel in Bali’s classy district just minutes from Seminyak.

“As one of the main markets for Indonesia's tourism, it is critical that Chinese travelers have access to as much information about Bali as possible. We were delighted to host the Fam-Trip program for some of China's travel agents, because it not only gave us a chance to demonstrate why Archipelago International is one of the leading hotel management groups in the country, but it also enabled us to fulfill our own responsibility to provide quality hospitality and memorable experiences for the agents so that they can continue convincing Chinese tourists to come this magical, international destination.” Said Norbert Vas, Vice President Sales & Marketing Archipelago International.

Photo Caption 1
Snapshot of the China's Travel Agents and Management of Quest Kuta - Tuban

Photo Caption 2
Snapshot of the China's Travel Agents and Management of Aston Ungasan Hotel & Convention Center

Photo Caption 3
Exterior of Aston Ungasan Hotel & Convention Center

About Archipelago International

Archipelago International is one of Indonesia’s leading hotel operators with an underlying portfolio of more than 70 hotels and 12.000 rooms and a development pipeline exceeding 90 properties in Indonesia, the Philippines and Malaysia.

Archipelago managed Hotels operate under the hotel brands Grand Aston, Aston, Aston City, Alana, Harper, Quest, favehotels, NEO and Kamuela ranging from ultra-luxurious private pool villas to serviced apartments and select service economy class hotels, thus offering Indonesia’s vastest and most comprehensive hotel network.


For further information and images please contact:
Regional Public Relations Manager
Archipelago International
Managing - Aston, Alana, Harper, Quest, favehotel, NEO and Kamuela

Bali Office, Jl. Dewi Sri No. 18W, Kuta 80361 Bali - Indonesia
T. 62-361 - 846 8684           
F. 62-361 - 2949 2248       
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