Archipelago International

Archipelago International Opens Jakarta's Second Hotel NEO

08 May 2013
Bapak Norbert Vas Wakil Presiden Penjualan & Pemasaran Archipelago International, Bapak Aldrin Siagian - Hotel Manager Hotel NEO Melawai, Bapak Drs. Agus Priyono, MM Direktur Industri Pariwisata dan Bapak John Flood - Presiden & CEO Archipelago International. The Room of Hotel Neo Legian Jelantik Bali

Jakarta, April 30th, 2013 - After recently having inaugurated Hotel NEO in Asia with the opening of the Hotel NEO Cideng – Jakarta and the Hotel NEO Legian - Bali, Archipelago International has now unveiled its third NEO in Indonesia and the second in Jakarta - the Hotel NEO Melawai..

The new NEO sits on the corner of Jalan Panglima Polim and Jalan Melawai in the heart of Jakarta’s Blok M entertainment and shopping area and offers 88 modern and stylish guest rooms, is designated as a non smoking hotel and aims to present stimulating interiors without the high price tag usually associated with designer hotels.

Catering to travelers who appreciate modernity and the creature comforts of modern business hotels the new NEO property features a full set of in room amenities and up market facilities such as mini-bars, café makers, vanity mirrors and top of the line beddings and linens while maintaining its credo that well deigned Hotels that make sense and work well do not need to be expensive.

"Since creating the Hotel NEO concept in 2011 and the recent openings of the first NEOs in Cideng-Jakarta and Legian-Bali we have been particularly excited to bring the “NEO style” to Blok M. This is an upcoming neighborhood which up to date is deprived of modern and stylish hotels. Blok M is hip, happening and bohemian and as such NEO is a perfect match. Our next NEO will also open in Jakarta in Mangga Dua and then be followed by several more in Bali including such great localities as Seminyak, Kuta Center and Petitenget," said Norbert Vas, Archipelago International’s VP Sales & Marketing.

Photo 1
Snapshoot Soft Opening Hotel Neo Melawai, seen in the image rice cone cutting by Mr. Jade Illy Bunny – President Director of PT. ISIHOMBING also as owner of Hotel NEO Melawai & Ms. Melani Leimena Suharli – Vice Chairman of People's Consultative Assembly RI as an official sign of Hotel Neo Melawai’s opening witnessed by (right to left) Mr. Norbert Vas – Vice President of Sales & Marketing Archipelago International, Mr. Aldrin Siagian - Hotel Manager Hotel NEO Melawai, Mr. Drs. Agus Priyono, MM – Director of Tourism Industry and Mr. John Flood - President & CEO of Archipelago International.

Photo 2
The Room of Hotel Neo Melawai - Jakarta

About Hotel NEO

The new NEO concept aims to open doors onto a new world of wellbeing and sensations. Designed in a modern contemporary style befitting the latest trends in hotel design, NEO Hotels offer uncluttered open spaces that create an atmosphere of relaxation and revitalization in trendy but reasonably priced new build hotels and resorts.

The brand is being described as "hip and new," and images posted to the brand's Web site, in some ways mimic the aesthetics of Prada and other cutting edge fashion labels. Customer focus groups have credited Archipelago International for “bringing sexy back” and hailed NEO hotels as a hotel brand that both, teenagers and generation Y parents, will like.

About Archipelago International

Archipelago International (formerly known as Aston International) is one of Indonesia’s leading hotel operators with an underlying portfolio of more than 60 hotels and 12 000 rooms and a development pipeline exceeding 80 properties in Indonesia, the Philippines and Malaysia.

Archipelago managed Hotels operate under the hotel brands Grand Aston, Aston, Aston City, Alana, Harper, Quest, favehotels, NEO and Kamuela ranging from ultra luxurious private pool villas to serviced apartments and select service economy class hotels, thus offering Indonesia’s vastest and most comprehensive hotel network.

For further information and images please contact:

Febry M. Anindita (Dita)
Corporate Marketing Communications Manager

Archipelago International
Managing – Aston, Alana, Kamuela, Quest, Neo, Fave
Wisma Staco 3rd Floor, Suite 100, Jl. Casablanca Kav. 18, Jakarta 12870, Indonesia
t 62-21 831 8800   
f 62-21 831 7180   

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