Archipelago International

Archipelago International Wins Salam Standard Award for Muslim Travel Excellence

06 September 2016

Archipelago International Wins Salam Standard Award for Muslim Travel Excellence

Indonesia, September 2016 - Travel has always been an important element of Muslim lifestyle, besides Umrah and Hajj. Whether for business or pleasure, finding accommodation that adheres to the requirements of Halal is often a very important aspect for traveling Muslims.

The Arabic word ‘Halal’, meaning ‘permissible’, is typically applied to food, but the concept is related to any product compliant with Islamic law. Within the hospitality industry, this means fulfilling religious practices by providing praying facilities and other aspect that enable travelers to perform their religious duties.

In Indonesia, which is known as the world's most populous Muslim-majority country with over 87% of its citizens identified as Muslim, Halal tourism destinations have been increasingly developed over recent years as having the potential to attract not only foreign tourists (particularly those coming from the Middle East), but also domestic tourists. 

The dedication and response of Archipelago International, Indonesia's fastest growing hotel management company, to Halal tourism has been recognized as a pioneer in the global Halal travel market by Salam Standard; the innovative online hotel reference tool dedicated to Muslim travelers.

As Indonesia’s largest hotel management chain, Archipelago International was named a winner of the Best Hotel Group category among more than 20,000 global properties that have become part of this online reference tool and the inaugural Salam Standard awards program, which acknowledges hotel groups, destinations, airports, and events that excel in the Muslim-friendly travel arena.

60 hotels under Archipelago International are registered to Salam Standard. 31 are classed as Bronze Standard, meaning they provide in-room Kiblat signs, Muslim prayer carpets and a Quran on request, whilst 21 hotels meet the Silver Standard requirements further offering information on Halal restaurants in the vicinity and no-alcohol protocols in the hotel room mini-bars. 16 hotels are categorized as Gold Standard, offering the most accommodating options for traveling Muslims, including serving Halal food within each hotel, certified by a recognized Halal certification company.

“Archipelago Hotels also stand out as pioneers in the global halal travel market, offering products and services that cater to the specific faith-based needs of Muslim travellers. We applaud the efforts of Archipelago International which strives to provide Muslims with Muslim-friendly travel options that make them feel at home.”, said Salam Standard Founder, Faeez Fadhlillah.

The awards were judged by a panel of Muslim travel experts against criteria such as the availability and range of Muslim services and facilities provided, as well as the promotion of the halal travel concept locally and internationally.

“We are honored to receive this prestigious award and will continue in our efforts to be the preferred hotel management company for our valued guests. We want to make the entire process, from booking and checking in, to staying and checking out, a smooth and easy process. Please visit our websites to look for the Salam Standard Badge to see which level each hotel has been certified.” said Tenaiya Brookfield, VP of Sales & Marketing for Archipelago International.

About Archipelago International
Archipelago International is Indonesia's largest hotel management chain with a portfolio of over 120 hotels and 15,000 rooms. It also continues to have the fastest growing brands with over 100 properties in the pipeline across Indonesia, the Philippines, and Malaysia. Their 7 core brands include favehotel, NEO, Quest, Harper, Aston, Alana and Kamuela, ranging from ultra-luxurious villas to select-service, economy-class hotels to serviced-apartment residences.

For further information, please contact Archipelago International: 
Marketing Division

Bali Corporate Office
Jl. Dewi Sri no. 18W, Kuta 80361 Bali-Indonesia
Phone : 62361 8468684
Fax : 6221 29492248