Archipelago International

Archipelago International Redefines its ASTON Brand with New Advertising Design Concepts

02 October 2015
Archipelago International Redefines its ASTON Brand with New Advertising Design Concepts

October 2015 – Keeping up-to-date with current market trends, Archipelago International, Indonesia's fastest growing hotel group, has recently redefined its ASTON brand with a professional and stylish new design concept for its advertisements.

Launched over 18 years ago in Bali, ASTON was the first ever hotel brand by Archipelago International. Now, in 2015, the ASTON portfolio stretches throughout Indonesia spanning 42 hotels together with an extensive development pipeline for further future expansion.

The brand was brought to Indonesia in 1997 by Charles Brookfield, Founder and Chairman of Archipelago International. Charles brought over 30 years of experience from within the hotel industry and led the Archipelago group to success by targeting and understanding the demand for quality hotels in Indonesia, establishing the group's signature “delightful moments of heartfelt service” credo.

Dedicated to keeping the brand at the forefront of its game, Tenaiya Brookfield, Vice President of Sales & Marketing for Archipelago International, together with her marketing team recently implemented their creative visions by redefining the ASTON brand with a stylish and high-end new look.

The concept has been integrated into the new designs for ASTON's advertisements by focusing on the business traveler market and ASTON's destination hotels. As seen in the ad artwork, the previous wave design has been replaced with a sharp line and a lighter background color, finished with blue aspect triangles.

To maintain and accelerate ASTON's reputation as an International Standard brand, the updated marketing campaigns will be seen in premium magazines, across social media platforms and online portals, on billboards and at prestigious locations and visible promotion spots throughout Indonesia.

“The new ASTON ad campaign is designed to reflect a greater focus on our customers, their needs and visions and how we can support them. ASTON's loyal customers still want a great night’s sleep and full service international offerings in prime locations with friendly staff. We will continue to keep our promises and hopefully also surprise and delight them with a few more unexpected benefits across the 42 locations in the Indonesian archipelago.” Said Tenaiya Brookfield, Vice President Sales & Marketing of Archipelago International.

ASTON is one of seven core brands by Archipelago International – including favehotel, NEO, Quest, Harper, Alana, and Kamuela – that have received new advertising concepts, printed artworks and updated brand logos, together with the Archipelago International logo itself. All brand logos will now appear together on every ad campaign to show guests that the same benefits of one brand can be experienced throughout the entire group.

About Archipelago International

Archipelago International is one of Indonesia’s leading hotel operators with a portfolio of over 100 hotels and 15,000 rooms. As a continually expanding brand, Archipelago International has a development pipeline exceeding 100 properties in Indonesia, the Philippines, and Malaysia.

Archipelago International brands include: favehotel, NEO, Quest, Harper, Aston Alana and Kamuela. Archipelago International’s properties range from ultra-luxurious villas with private pools to select-service, economy-class hotels to serviced-apartment residences, thus offering Indonesia’s largest and most comprehensive hospitality network.


For further information and images please contact:
Niko Wicaksana
Regional Marketing Communications Manager - East
Archipelago International
Managing – Aston, Alana, Kamuela, Harper, Quest, Quest Vibe, Neo, Fave

Jl. Dewi Sri no. 18W, Kuta 80361 Bali - Indonesia
T: 62361 846 8684
F: 62361 846 8683
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