Archipelago International

Archipelago International Recently Announced The Launch Of A New Ad Campaign For Its Popular NEO Hotel Brand

20 October 2015
Archipelago International Recently Announced The Launch Of A New Ad Campaign For Its Popular NEO Hotel Brand

October 20, 2015 – First introduced in February 2011, Hotel NEO was designed as the perfect economy hotel for business travelers. With the slogan “Try Something Neo”, Hotel NEO affords a modern-contemporary style with all the amenities business travelers need, without the hefty price tag of a 4 or 5 star hotel. Each NEO hotel showcases authentic contemporary art, invigorating interior designs and high-end in-room facilities, whilst promising ultra high-speed complimentary Wi-Fi and an uncomplicated, smart-casual approach to service delivery.

Affording a more sexy, trendy, and futuristic feel, the new advertising designs see the NEO girl characterized with a unique blonde bob wig and aesthetics reminiscent of cutting edge fashion labels. Hotel guests will find the same signature hair styles worn by the front desk female staff and fedora hat and red shoes worn by the male staff at all 17 NEO locations across Indonesia and Malaysia.

"Our NEO virtual assistant comes to life in our ad campaign. Touch of a button, instant assistance is the focus for NEO. Business travelers find that true value is more about conveniences and service and less about fancy frills. Anticipating guest needs is of utmost importance and we want to do just that, in style." Said Tenaiya Brookfield, Vice President Sales & Marketing of Archipelago International.

NEO is one of seven core brands by Archipelago International – including favehotel, Quest, Harper, Aston, Alana, and Kamuela – that has received new advertising concepts, printed artworks, and edited brand logos, together with the Archipelago International logo itself. All brand logos will now appear together on every ad campaign to show guests that the same benefits of one brand can be experienced throughout the entire group.

About Hotel NEO

The new NEO concept aims to open doors to a world of wellbeing and sensual satisfaction. Designed in a stylish and contemporary style befitting the latest trends in hotel design, NEO Hotels offer uncluttered open spaces for an atmosphere of relaxation and tranquility within these chic yet reasonably priced new-build hotels and resorts.

The brand has been described as "hip and new," with aesthetics reminiscent of cutting-edge fashion designs. Customer Focus Groups have credited Archipelago International for “bringing sexy back”, hailing NEO Hotels as a brand fit for savvy young travelers and Generation Y parents alike. Images of NEO Hotels can be found at their website:

About Archipelago International

Archipelago International is one of Indonesia’s leading hotel operators with a portfolio of over 100 hotels and 15,000 rooms. As a continually expanding brand, Archipelago International has a development pipeline exceeding 100 properties in Indonesia, the Philippines, and Malaysia.

Archipelago International brands include: favehotel, NEO, Quest, Harper, Aston Alana and Kamuela. Archipelago International’s properties range from ultra-luxurious villas with private pools to select-service, economy-class hotels to serviced-apartment residences, thus offering Indonesia’s largest and most comprehensive hospitality network.


For further information and images please contact:
Dina Yudhari
Regional Marketing & Communications - Central Indonesia
Archipelago International
Managing – Aston, Alana, Kamuela, Harper, Quest, Quest Vibe, Neo, Fave

Wisma Staco 3rd Floor, Suite 100, Jl. Casablanca Kav. 18, Jakarta 12870, Indonesia
T: 6221 831 8800
F: 6221 831 7180
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