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Archipelago International Opens Its First Hotel NEO

PRESS RELEASE
25 March 2013

The Standard Room of Hotel Neo Cideng – Jakarta Seen in the picture L - R : Ms. Febry M. Anindita - Corporate Marcomm Manager of Archipelago International, Mr. Norbert Vas – Vice President Sales & Marketing of Archipelago International, Ms. Natasya Makmur & Mr. Handy Lim - Board of Directors of PT. Robina Putra Perkasa & PT. Graha Mandiri Makmur, Mr. Jules Brookfield - VP of Technology & Integration of Archipelago International & Mr. Rudy Haryadi - Hotel Manager of Hotel NEO Cideng.

Jakarta, March 25th, 2013 – Archipelago International, the hotel management company formerly known as Aston International, opened its first “Hotel NEO by Aston” branded property in Indonesia.

Catering for a budget minded yet design conscious international and Indonesian clientele, the new Hotel NEO Cideng – Jakarta offers a near perfect location in Central Jakarta on Jalan Cideng Utara near the Tanah Abang Trade Center and features 103 guest rooms, 2 functional meeting rooms and an eclectic all day dining restaurant and cafe.

NEO hotels stand out as Indonesia’s first and only 100 % non smoking select service hotels and through offering guest rooms with a full set of amenities and up market facilities such as mini-bars, café makers, vanity mirrors, hairdryers and top of the line beddings with high knot count cotton linens and duvets while staying truthful to the groups credo, that well designed and exciting Hotels do not need to be expensive.

Several more NEOs are scheduled to open in quick succession in Jakarta’s Blok M and Mangga Dua areas and on Bali in Kuta, Legian, Denpasar, and Petitenget. The new hotels will feature between 90 and 130 rooms, best in class in room amenities and facilities and as all NEOs be completely smoke free.

“We have been looking forward to bringing the brand to life which is next to favehotels our second select service brand but differs from fave by being a tad more upscale and sophisticated. NEO Hotels are best described as budget hotels for “grown-ups” and serious business travelers; the NEO Cideng and it’s soon to come sister hotels in Jakarta and Bali are the start of what promises to be a rapid expansion in Indonesia and beyond,” said Norbert Vas, Archipelago International’s VP Sales & Marketing.

Photo Caption 1
The Standard Room of Hotel Neo Cideng – Jakarta

Photo Caption 2
Seen in the picture L - R : Ms. Febry M. Anindita - Corporate Marcomm Manager of Archipelago International, Mr. Norbert Vas – Vice President Sales & Marketing of Archipelago International, Ms. Natasya Makmur & Mr. Handy Lim - Board of Directors of PT. Robina Putra Perkasa & PT. Graha Mandiri Makmur, Mr. Jules Brookfield - VP of Technology & Integration of Archipelago International & Mr. Rudy Haryadi - Hotel Manager of Hotel NEO Cideng.

About Hotel NEO
The new NEO concept aims to open doors onto a new world of wellbeing and sensations. Designed in a modern contemporary style befitting the latest trends in hotel design, NEO Hotels offer uncluttered open spaces that create an atmosphere of relaxation and revitalization in trendy but reasonably priced new build hotels and resorts.

The brand is being described as “hip and new,” and images posted to the brand’s Web site, www.NeoHotels.com in some ways mimic the aesthetics of Prada and other cutting edge fashion labels. Customer focus groups have credited Archipelago for “bringing sexy back” and hailed NEO Hotels as a hotel brand that both, teenagers and generation Y parents, will like.

About Archipelago International
Archipelago International (formerly known as Aston International) is one of Indonesia’s leading hotel operators with an underlying portfolio of more than 60 hotels and 12.000 rooms and a development pipeline exceeding 90 properties in Indonesia, the Philippines and Malaysia.

Archipelago managed Hotels operate under the hotel brands Grand Aston, Aston, Aston City, Alana, Harper, Quest, favehotels, NEO and Kamuela ranging from ultra luxurious private pool villas to serviced apartments and select service economy class hotels, thus offering Indonesia’s vastest and most comprehensive hotel network.


For further information and images please contact:

Febry M. Anindita (Dita)
Corporate Marketing Communications Manager

Archipelago International

Managing – Aston, Alana, Kamuela, Quest, Neo, Fave
Wisma Staco 3rd Floor, Suite 100, Jl. Casablanca Kav. 18, Jakarta 12870, Indonesia
t 62-21 831 8800   
f
62-21 831 7180   
e: 
Dita.A@ArchipelagoInternational.com
v
isit us at :  
www.ArchipelagoInternational.com

www.Aston-International.com
www.AstonBaliHotels.com
www.AlanaHotels.com
www.KamuelaVillas.com
www.QuestHotels.com
www.NeoHotels.com
www.FaveHotels.com